Responsible for marketing the downtown district to residents, visitors, and investors. This includes organizing events, developing a brand identity, and highlighting the area's unique assets to drive foot traffic and community pride.

Enhances the physical appearance of the downtown through building improvements, streetscape enhancements, public art, and historic preservation. The goal is to create an attractive, welcoming environment that reflects the community’s character.

Strengthens and diversifies the local economy by supporting existing businesses, recruiting new ones, and encouraging investment. This committee also focuses on market analysis, business retention, and property development.

Focuses on building a strong foundation for the program by fostering partnerships, securing funding, and engaging the community. This committee works to recruit volunteers, build relationships, and promote the mission of Main Street.